My “Aha!” Moment with AI: Why a Creative Brief Is More Important Than Ever

My "Aha!" Moment with AI: Why a Creative Brief Is More Important Than Ever My true AI epiphany came during a simple project, revealing a powerful truth: AI is not just a tool but a strategic partner that requires a clear brief. This lesson is the difference between generic outputs and a finely tuned instrument, and it's the most important skill you need in the age of AI..