Beyond the Prompt: Why AI Implementation is a Leadership Challenge, Not Just a Technical One

In the late 90s, the common refrain was "we need a website." A decade later, it was "we need a social strategy." Today, it is "we need AI agents." While the technology changes, the underlying challenge for leadership remains the same: the rush to the "how" before defining the "why."

Drawing on 20 years of marketing leadership—from global fintech to consumer goods—I have seen that the most innovative move isn't adopting a tool first. It is asking the right questions before you turn it on. In this post, I break down the three critical gaps—Authenticity, Implementation, and Resources—that determine whether AI becomes a strategic asset or just more "digital slop."

My "Aha!" Moment with AI: Why a Creative Brief Is More Important Than Ever My true AI epiphany came during a simple project, revealing a powerful truth: AI is not just a tool but a strategic partner that requires a clear brief. This lesson is the difference between generic outputs and a finely tuned instrument, and it's the most important skill you need in the age of AI..